Our Approach

Our Strategy


Black Dragon CapitalSM focuses on companies with strong recurring revenues typically between $5 to $50 million that are profitable and have positive cash flow. All investments are informed by our insight into the forces driving transformational change.

We take control positions in the companies we invest in, including board representation, and we leverage synergies and resources across portfolio companies. Our close connections with the leaders of our portfolio companies’ clients, distributors, and vendors in target industries amount to an unparalleled network. That, in turn, can translate to significant business development and referral opportunities for our companies.

Black DragonSM has a distinctive, operationally led model, and our principals and advisors help guide driven entrepreneurs with established businesses toward market leadership.

Black Dragon’s Founder, Managing Director, and CEO, Louis Hernandez Jr., and the firm’s team of highly experienced executives are accomplished operating leaders with track records of success in companies ranging from early-stage to multi-billion-dollar corporations, both public and private.



The Black Dragon ToolkitSM


The firm’s methodology is distilled in the Black Dragon PlaybookSM, the Black Dragon Leadership IndexSM, and the Black Dragon WaySM – collectively, the Black Dragon ToolkitSM  – three systems that reflect the Black Dragon team’s experience and successful investments and exits.



The Black Dragon PlaybookSM


The Black Dragon PlaybookSM is an analytic framework for managing downside risk and fully realizing upside possibility. The Black Dragon PlaybookSM serves as a set of guidelines for portfolio company leaders and their Black DragonSM collaborators that support the creation of sustainable, market-leading, high-value enterprises.

The Black Dragon PlaybookSM begins with a strategic assessment. This deep dive generates an in-depth analysis of the state of the industry. Then there is an internal review of how well the company’s product suite matches marketplace realities, and of operational and personnel questions.

From there, a strategy emerges – and becomes an Annual Operating Plan. Based on that, initiatives are established, and employee incentives are put in place. The Black Dragon PlaybookSM works to align individual and company goals and performance.



The Black Dragon Leadership IndexSM


The Black Dragon Leadership IndexSM provides a framework for hiring the best leaders at each position based upon the portfolio company’s stage of development.

The Black Dragon Leadership IndexSM quickly identifies and evaluates current and future leaders on a range of criteria, both hard (such as track record in hitting performance targets) and soft (such as emotional intelligence).

When it comes to building leadership teams, diversity is key. It’s directly correlated with superior performance and a broader talent pool and will enable an organization to better connect with a larger and increasingly prosperous population of clients and customers. The Black Dragon Leadership IndexSM is a useful tool for identifying and opening up opportunities for a bigger, more diverse leadership team.



The Black Dragon WaySM


The Black Dragon WaySM is a tool designed to assist the Human Resources departments of our portfolio companies to create an effective corporate culture and team development. It begins with clarifying the Company’s mission and vision shaped to address the industry’s most significant issues. From there we create a set of values that lay out a framework on what we should expect from each individual and the team as a group. We then create a control and reward program that initiates actions and decisions that are aligned with the company’s goals. This framework is complemented by specific measurement tools, and incentive programs to drive behaviors that are designed to allow team members to achieve more with greater clarity. The Black Dragon Way℠ has been shaped by years of creating Human Resources and leadership strategies at high-growth market-leading companies and is a key advisory service of the Dragon Performance Group.