Daniel Carles is a senior marketing and communications leader with more than 25 years of expertise driving growth across diverse industries including media, banking, healthcare, pharma, sports, and higher education. He has led transformative initiatives in digital marketing, brand strategy, and international market expansion.
As Senior Director of Marketing and Digital Transformation at Banco Santander, Daniel spearheaded multi-market campaigns across the U.S. and Latin America, including the launch of a fintech investment platform that generated over $60 million in deposits and 500+ new clients within six months. His career also spans higher education leadership at the University of Miami and Humboldt International University, where he strengthened enrollment pipelines and student engagement, as well as his current role as Marketing Professor at Istituto Marangoni in Miami, bridging academic insight with real-world practice.
