With over 18 years of experience in design and visual communication, Juan Pablo Caruso has built a career at the intersection of branding, user experience, and digital innovation.
He has led end-to-end creative and product design processes that combine strategic thinking with aesthetics and functionality, developing digital products, interfaces, and brand systems for clients across multiple industries. His work integrates UX research, accessibility, and user-centered design to deliver intuitive and meaningful experiences.
Before joining Black Dragon Capital, Juan founded and led Es Esto, a design studio focused on brand identity and digital design, collaborating with companies in fintech, education, and technology. He’s passionate about creating thoughtful design solutions that bridge business goals with human insight.
Juan holds a degree in Visual Communication Design from the Universidad Nacional de La Plata and postgraduate training in UX/UI Design at Universidad Tecnológica Nacional.
