With over 15 years of experience, she’s built a career at the intersection of branding, strategic communications, and digital marketing.
She has led end-to-end campaigns that blend creativity with performance, managed brand positioning across diverse markets, and driven digital strategies fueled by data, encompassing SEO, SEM, marketing automation, and analytics. She also brings strong expertise in public relations and media management, handling both reputation building and crisis communication with clarity and impact. She’s passionate about connecting brands with people through clear, powerful storytelling. Her academic background includes a degree in Public and Institutional Relations and postgraduate studies in Agribusiness (UBA), Strategic Sustainability Management (UADE), Marketing (UTDT), Product Marketing (Coderhouse), and executive training in leadership and design thinking at IAE Business School.
